Current:Home > StocksTom Hanks alleges dental company used AI version of him for ad: 'Beware!!' -TradeCircle
Tom Hanks alleges dental company used AI version of him for ad: 'Beware!!'
View
Date:2025-04-17 23:09:00
Will the real Tom Hanks please stand up?
The "Elvis" actor, 67, claimed on Instagram Sunday that a dental company used a computer-generated video of him without his permission.
"BEWARE!! There’s a video out there promoting some dental plan with an AI version of me. I have nothing to do with it," Hanks wrote over a screenshot of the advertisement.
He did not reveal which company used his likeness for their advertisement.
USA TODAY reached out to reps for Hanks for comment.
The latest use of the Oscar-winning actor comes five months after he discussed the morality of AI and the possibility of his likeness being used for acting after he dies.
"Anybody can now recreate themselves at any age they are by way of AI or deep fake technology," he said on "The Adam Buxton" podcast in May. "I could be hit by a bus tomorrow and that’s it, but my performances can go on and on and on."
Hanks elaborated that aside from a project labeling a posthumous movie with him as AI, "there'll be nothing to tell you that it's not me and me alone and it's going to have some degree of lifelike quality."
He added: "That's certainly an artistic challenge, but also a legal one."
Podcast host Adam Buxton insisted that audiences would be able to tell the difference, especially in some stylistic choices that Hanks makes that AI would not pick up.
"Without a doubt people will be able to tell, but the question is, will they care?" Hanks responded. "There are some people that won't care, that won't make that delineation."
The morality of AI in the entertainment industry is sparking "discussions going on in all of the guilds, all of the agencies, and all of the legal firms in order to come up with the legal ramifications of my face and my voice and everybody else’s being our intellectual property," the actor added.
Tom Hanks reacts to AI:Actor says some people 'won't care' if an computer-generated version of him continues acting after death
AI has been an ongoing concern in Hollywood for both actors and screenwriters.
The Writers Guild of America board unanimously voted to affirm the strike-ending deal on Wednesday with the Alliance of Motion Picture and Television Producers, the group that represents studios, streaming services and production companies in negotiations.
According to a WGA statement, writers earned increased pay, health and pension contributions with the contract extension as well as new foreign streaming residuals, and viewership-based streaming bonuses. There are also assurances against AI, a particular point of contention in the negotiations.
Contributing: Bryan Alexander
Hollywood writers' strike to endas union leadership OKs deal
veryGood! (9)
Related
- Military service academies see drop in reported sexual assaults after alarming surge
- Congressman praises heckling of war protesters, including 1 who made monkey gestures at Black woman
- The Lakers fire coach Darvin Ham after just 2 seasons in charge and 1st-round playoff exit
- Summer heat hits Asia early, killing dozens as one expert calls it the most extreme event in climate history
- Juan Soto to be introduced by Mets at Citi Field after striking record $765 million, 15
- North Carolina candidate for Congress suspends campaign days before primary runoff after Trump weighs in
- Lawyers for teen suing NBA star Ja Morant over a fight during a pickup game withdraw from the case
- North Carolina bill ordering sheriffs to help immigration agents closer to law with Senate vote
- Taylor Swift makes surprise visit to Kansas City children’s hospital
- Flowers, candles, silence as Serbia marks the 1st anniversary of mass shooting at a Belgrade school
Ranking
- House passes bill to add 66 new federal judgeships, but prospects murky after Biden veto threat
- Kendrick Lamar doubles down with fiery Drake diss: Listen to '6:16 in LA'
- Darvin Ham out as Lakers coach after two seasons
- Walgreens limits online sales of Gummy Mango candy to 1 bag a customer after it goes viral
- NFL Week 15 picks straight up and against spread: Bills, Lions put No. 1 seed hopes on line
- Arizona GOP wins state high court appeal of sanctions for 2020 election challenge
- Uncomfortable Conversations: Being a bridesmaid is expensive. Can or should you say no?
- Kenya floods hit Massai Mara game reserve, trapping tourists who climbed trees to await rescue by helicopter
Recommendation
Backstage at New York's Jingle Ball with Jimmy Fallon, 'Queer Eye' and Meghan Trainor
New Hampshire jury finds state liable for abuse at youth detention center and awards victim $38M
Khloe Kardashian Reacts to Comment Suggesting She Should Be a Lesbian
United Methodist delegates repeal their church’s ban on its clergy celebrating same-sex marriages
The Super Bowl could end in a 'three
You Won't Be Able to Unsee Ryan Gosling's La La Land Confession
Summer heat hits Asia early, killing dozens as one expert calls it the most extreme event in climate history
Court appearance for country star Morgan Wallen in chair-throwing case postponed until August